by Leslie Smith | Sep 9, 2020 | marketing, public relations
Just – Do – Get – Out of the Way for Better Writing This is not a weird rip-off of Nike’s affirmative tagline, Just Do It! These are the words that haunt my writing making it slag and drag with boring words. Do you have a bad habit in your writing? The same three...
by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies
Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
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