

Message-Centric
by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies
Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
Recent Comments