by Leslie Smith | Sep 30, 2020 | marketing, social media
Hammer, screwdriver, social media – different tools for different objectives The tactical implementation of promotional tools is definitely the fun part of a marketing plan! It’s no wonder that sometimes the zeal to use those tools elevates the tool above strategies...
by Leslie Smith | Jun 4, 2015 | branding, marketing, public relations
Have you recently started your own business? Whether you are transitioning from employee to owner or breaking away from a partnership, these three fundamentals of promotion will aid your business development swiftly. 1. Website You cannot be taken seriously...
by Leslie Smith | Jul 2, 2014 | communicating, promotion, social media, target audience
This isn’t a trick question. It should be easy to answer that the audience (your user) came before your product. This user is your target market and is therefore to whom you are communicating with first and foremost. So how are you delivering your message to them? I...
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