by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
by Leslie Smith | Oct 12, 2022 | social media platform
When I first posted the free download for the Content Generator and Planning Tool, I created a post in the META planner to go on Facebook and Instagram. I like this option because I can do it from my computer and plan ahead when the posts will hit. It also gives some...
by Leslie Smith | Aug 16, 2022 | social media, social media platform
Alternate Title: Is Social Media the New Phonebook? What route do you take? Let me share a real conversation I recently had with a new client. Me: How did you meet that client? Client: Social Media....
by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources
What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
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