• Home
  • About
    • About
    • Bio
    • Clients
  • Public Relations
  • Marketing
  • Classes/Workshops
  • Facilitation
  • Books & Resources
  • Testimonials
  • Blog
  • Contact
Small Business Saturday With a Cause

Small Business Saturday With a Cause

by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business

I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
Changes at Instagram – My Firsthand Experience

Changes at Instagram – My Firsthand Experience

by Leslie Smith | Oct 12, 2022 | social media platform

When I first posted the free download for the Content Generator and Planning Tool, I created a post in the META planner to go on Facebook and Instagram. I like this option because I can do it from my computer and plan ahead when the posts will hit. It also gives some...
Creative Uses of Your Digital Tools With Some Old School Style

Creative Uses of Your Digital Tools With Some Old School Style

by Leslie Smith | Aug 16, 2022 | social media, social media platform

Alternate Title: Is Social Media the New Phonebook? What route do you take? Let me share a real conversation I recently had with a new client. Me:      How did you meet that client? Client: Social Media....
Is Your Media Plan Overly Ambitious?

Is Your Media Plan Overly Ambitious?

by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform

Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
Word-of-Mouth Marketing: The Personal Touch is Still Necessary

Word-of-Mouth Marketing: The Personal Touch is Still Necessary

by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources

What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
« Older Entries

Recent Posts

  • In The News
  • Small Business Saturday With a Cause
  • In the Community and Of the Community
  • 3 Ways to Gain Your First (or New) Customers
  • Think Like a Boss

Recent Comments

  • Leslie Smith on In The News
  • Susanna Twaite on In The News
  • anita goff on Fundraising-It’s All About Relationships
  • nate on Mindset – Video Conversation
  • Leslie Smith on All Children Thrive – A Client Closeup
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
© Copyright 2022 Leslie A.M. Smith. All rights reserved.