by Leslie Smith | Aug 16, 2022 | social media, social media platform
Alternate Title: Is Social Media the New Phonebook? What route do you take? Let me share a real conversation I recently had with a new client. Me: How did you meet that client? Client: Social Media....
by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources
What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
by Leslie Smith | Feb 21, 2021 | objectives
Maximum Occupancy: I always love those signs inside banquet halls that report the maximum occupancy per the fire marshal’s law. I look around the room and compare it to the number. Can we fit more or are we way over already? No, I never was in risk management,...
by Leslie Smith | Mar 12, 2015 | branding, marketing, public relations, social media
As you are branding yourself through social media channels you have probably noticed that you are creating a persona for your brand. The words you use, the attitude you take, the kinds of things you retweet, favorite or like all help form your persona that is an...
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