by Leslie Smith | Apr 18, 2023 | messaging
The first activity I conduct with a marketing plan customer is a communications audit, What promotional assets do they have? Is the look and messaging consistent? Are the colors and layout appealing? And finally, will the customer be intrigued by the copy and call to...
by Leslie Smith | Apr 11, 2023 | marketing, marketing mix
If you’ve spent five minutes with me talking about marketing, you’ll know that I use the 4P model of marketing (product, price, place, promotion). It’s what I learned in college and it has never failed me as the basis for marketing plans and helping small...
by Leslie Smith | Apr 4, 2023 | Entrepreneurs, nonprofits, small business
Here’s how I have learned to maximize my time. One or more of these tips can work for you too. Do you have a lot going on? You’re probably ambitious, as hard workers are, keeping your eye on the next opportunity and making sure you have enough business to meet your...
by Leslie Smith | Mar 21, 2023 | microenterprise, start-ups
Over the last two years I have been working on a project that arose unexpectedly, came together organically, and eventually produced something wonderful. A nice woman who sat-in on a free webinar I hosted in April of 2021 befriended me and invited me to help her with...
by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
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