Little Promotion and Great Results

Little Promotion and Great Results

I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them.  I had...
Photography: More Than a Thousand Words

Photography: More Than a Thousand Words

In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
Video! Are You Ready For Your Closeup?

Video! Are You Ready For Your Closeup?

Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...
The E Myth By Michael E. Gerber

The E Myth By Michael E. Gerber

I recently read “The E-Myth Revisited – Why Most Businesses Don’t Work and What to do About It.” Michael Gerber originally wrote it in 1986 and followed it with a dynasty of E-Myth variations. I read the revisited edition published in 1995. E in this series...