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Small Business Saturday With a Cause

Small Business Saturday With a Cause

by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business

I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
3 Ways to Gain Your First (or New) Customers

3 Ways to Gain Your First (or New) Customers

by Leslie Smith | Nov 1, 2022 | customers, marketing

The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers.  You want to have...
Think Like a Boss

Think Like a Boss

by Leslie Smith | Oct 26, 2022 | business, business owners, nonprofit, small business

If you run a start-up, you need to step-up! An Employee Mindset Is Not Enough If you run your own business or founded a nonprofit, you can attest to this fact: you have to think like a boss. You can no longer just show up to work each day and see what happens. You...
The 5 Foundational Marketing Components You Must Have

The 5 Foundational Marketing Components You Must Have

by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix

A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
Changes at Instagram – My Firsthand Experience

Changes at Instagram – My Firsthand Experience

by Leslie Smith | Oct 12, 2022 | social media platform

When I first posted the free download for the Content Generator and Planning Tool, I created a post in the META planner to go on Facebook and Instagram. I like this option because I can do it from my computer and plan ahead when the posts will hit. It also gives some...
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