by Leslie Smith | Oct 7, 2025 | public relations
Every conversation can be helpful for you if you remember that building a network has as much to do with your every day conversations with strangers as any formal meetings. When you have healthy, thoughtful conversations with people, you gain respect and people end up...
by Leslie Smith | Oct 5, 2022 | Sales
I receive many email offers for services to help me make my business better. If it looks like it’s from a real person who found me in a Chamber of Commerce directory or met me at a networking meeting. I try to respond even if I don’t want the services, even...
by Leslie Smith | Aug 11, 2021 | marketing mix
I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time. If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
by Leslie Smith | Mar 21, 2021 | marketing mix
Price will dictate the tone and delivery of your brand. Revisiting the Four Ps of the Marketing Mix, the second P is Price. Price is a large determining factor in your brand strategy. Are you an elite brand or bargain basement? Maybe you are somewhere...
by Leslie Smith | Jul 27, 2020 | marketing, stay at home mom
A fire sale is what retailers would offer after a literal fire damaged their inventory. They’d sell whatever they could deeply discounted and trash the rest. The term is also used during any sale that will help a business avoid complete destruction. Even though it’s a...
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