The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
The Second P = Price

The Second P = Price

Price will dictate the tone and delivery of your brand. Revisiting the Four Ps of the Marketing Mix, the second P is Price.  Price is a large determining factor in your brand strategy. Are you an elite brand or bargain basement? Maybe you are somewhere...
Host a Fire Sale, COVID-19 Style

Host a Fire Sale, COVID-19 Style

A fire sale is what retailers would offer after a literal fire damaged their inventory. They’d sell whatever they could deeply discounted and trash the rest. The term is also used during any sale that will help a business avoid complete destruction. Even though it’s a...

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