by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
by Leslie Smith | Nov 1, 2022 | customers, marketing
The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers. You want to have...
by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix
A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
by Leslie Smith | Oct 5, 2022 | Sales
I receive many email offers for services to help me make my business better. If it looks like it’s from a real person who found me in a Chamber of Commerce directory or met me at a networking meeting. I try to respond even if I don’t want the services, even...
by Leslie Smith | Sep 19, 2022 | objectives
“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
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