by Leslie Smith | Sep 28, 2026 | marketing, public relations
A guide to what to call your next endeavor or movement or program … Categorizing the mission or offerings of your business or nonprofit with a distinct term immediately casts a certain perception. These words mean specific things out in the marketplace and your...
by Leslie Smith | Sep 7, 2026 | Facilitation
Overcome the barriers in brainstorming with simple tips to engage everyone in the room. Brainstorming sessions work at every phase of a process. Sometimes you are stuck, and need time to think of things from a different perspective. Other times, you need to...
by Leslie Smith | Aug 24, 2026 | customer service
Is there anyone who doesn’t like good customer service? If you are working with people in any capacity, you need to strive to meet the expectations of those people. Whether they are clients, patients, consultants, or colleagues. Most people value good customer...
by Leslie Smith | Aug 2, 2026 | nonprofits, public relations
There’s a public relations benefit that nonprofits have built into their DNA. It’s a sort of fan-ship that has amazing power. In a word, they have VOLUNTEERS. Your Board Role is Bigger Than the Boardroom When volunteers act as PR ambassadors, the...
by Leslie Smith | May 25, 2026 | branding
A recent experience with a company’s new product was complete disorienting. Truly, if the experience was a book, I would have been glancing at the cover more than once and turning back pages, chapters even, to figure out how I had the story so wrong. I’ll...
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