by Leslie Smith | Dec 7, 2022 | Media Relations, VLOG
As you might know, I always encourage my clients to issue press releases about the newsworthy things they are doing. If they can hire me to handle their media relations, that’s all the better, but sometimes they need to do it on their own. Since the rise of...
by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
by Leslie Smith | Nov 9, 2022 | community relations, VLOG
A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities. We are both active members of the Long Beach Area...
by Leslie Smith | Nov 1, 2022 | customers, marketing
The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers. You want to have...
by Leslie Smith | Oct 26, 2022 | business, business owners, nonprofit, small business
If you run a start-up, you need to step-up! An Employee Mindset Is Not Enough If you run your own business or founded a nonprofit, you can attest to this fact: you have to think like a boss. You can no longer just show up to work each day and see what happens. You...
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