Little Promotion and Great Results

Little Promotion and Great Results

I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them.  I had...
Whose Brand Are You Promoting?

Whose Brand Are You Promoting?

  Is your brand Google? Is it AOL?  If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
Show, Don’t Tell

Show, Don’t Tell

“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...
All Children Thrive – A Client Closeup

All Children Thrive – A Client Closeup

All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...