by Leslie Smith | Jun 4, 2024 | branding, Copywriting, tagline
Are you the first, the largest, or the only one doing what you do? Creating a winning tagline not only clarifies what you do and how you are different from others, it positions you in the marketplace and claims a space that is yours alone … or is at least...
by Leslie Smith | Jul 25, 2022 | branding
I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients. You...
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