by Leslie Smith | Apr 18, 2023 | messaging
The first activity I conduct with a marketing plan customer is a communications audit, What promotional assets do they have? Is the look and messaging consistent? Are the colors and layout appealing? And finally, will the customer be intrigued by the copy and call to...
by Leslie Smith | Mar 21, 2023 | microenterprise, start-ups
Over the last two years I have been working on a project that arose unexpectedly, came together organically, and eventually produced something wonderful. A nice woman who sat-in on a free webinar I hosted in April of 2021 befriended me and invited me to help her with...
by Leslie Smith | Nov 9, 2022 | community relations, VLOG
A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities. We are both active members of the Long Beach Area...
by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix
A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
by Leslie Smith | Nov 16, 2021 | nonprofits, Shop Small Saturday
There are multiple big opportunities in November to promote both small businesses and nonprofits. You can even team-up to double your results. You know about all of these annual events and you can surely use them to your advantage as we look toward 2022. These four...
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