by Leslie Smith | Nov 9, 2022 | community relations, VLOG
A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities. We are both active members of the Long Beach Area...
by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix
A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
by Leslie Smith | Nov 16, 2021 | nonprofits, Shop Small Saturday
There are multiple big opportunities in November to promote both small businesses and nonprofits. You can even team-up to double your results. You know about all of these annual events and you can surely use them to your advantage as we look toward 2022. These four...
by Leslie Smith | Nov 1, 2021 | nonprofit, nonprofits
I had the pleasure of interviewing Rob Webb, longtime professional fundraiser and founder of Nonprofit Campaigns, LLC about nonprofit fundraising. We had a very insightful conversation about the realities of fundraising. Watch this vlog episode to learn how you can...
by Leslie Smith | Sep 20, 2021 | VLOG
Mindset. We see this word everyday it seems. Do you have the right mindset? Can you change your mindset? What is the significance of mindset? I spent a half hour discussing mindset with my colleague and reinvention specialist Damon Colaluca of Colaluca &...
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