by Leslie Smith | Sep 28, 2026 | marketing, public relations
A guide to what to call your next endeavor or movement or program … Categorizing the mission or offerings of your business or nonprofit with a distinct term immediately casts a certain perception. These words mean specific things out in the marketplace and your...
by Leslie Smith | Sep 7, 2026 | Facilitation
Overcome the barriers in brainstorming with simple tips to engage everyone in the room. Brainstorming sessions work at every phase of a process. Sometimes you are stuck, and need time to think of things from a different perspective. Other times, you need to...
by Leslie Smith | Aug 2, 2026 | nonprofits, public relations
There’s a public relations benefit that nonprofits have built into their DNA. It’s a sort of fan-ship that has amazing power. In a word, they have VOLUNTEERS. Your Board Role is Bigger Than the Boardroom When volunteers act as PR ambassadors, the...
by Leslie Smith | Apr 2, 2026 | communicating, Communication Skills, creativity
People often ask me, “How do you solve marketing challenges with creative solutions?” The word COULD is a gift to creativity. Open up possibilities by using the COULD in conversations to develop new ideas. SHOULD prescribes one solution. There is rarely...
by Leslie Smith | Dec 16, 2025 | Cause Marketing, Podcast, Uncategorized
Cause marketing is one of the easiest public relations campaigns you can implement. It’s easiest when it comes from eh heart. Authentic concern and dedication to move the needle on a cause that needs attention and help will not only drive you to success, it will...
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