by Leslie Smith | Jun 15, 2020 | marketing, public relations
Happy Anniversary! This might actually be the best way to enact a full-court press on your promotional activities with the goal to increase awareness. I would encourage you to capitalize on your longevity and create tangible objectives that will set your intended...
by Leslie Smith | Aug 9, 2018 | marketing plan
Nonprofit Marketing is Largely Assigned to Novices Unlike for-profit businesses, nonprofit marketing is often an afterthought. Many nonprofit organizations assign marketing and promotion to the person who has one extra hour per week in their schedule. I wish I was...
by Leslie Smith | Apr 24, 2015 | marketing, public relations
I am asked at least once a year whether to allow a sponsor send out their own press release about their involvement with a nonprofit. The answer is YES! And, just to safeguard yourself, include parameters about promotion in the sponsorship agreement. First, the...
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