by Leslie Smith | Aug 30, 2018 | public relations
Media relations can be so fun and rewarding, and also daunting. To gain successful buzz, you have to avoid the pitfalls–the seven deadly sins of media relations. Have you ever sent out a press release promoting an exciting and important event with high hopes of...
by Leslie Smith | Oct 5, 2016 | public relations
“May I help you?” – More than you know. Following up on my last blog post about the importance that human resources plays in public relations, I’m going to pick on one role that is often staffed by a person who is not thoroughly trained––the...
by Leslie Smith | Apr 24, 2015 | marketing, public relations
I am asked at least once a year whether to allow a sponsor send out their own press release about their involvement with a nonprofit. The answer is YES! And, just to safeguard yourself, include parameters about promotion in the sponsorship agreement. First, the...
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