All Children Thrive – A Client Closeup

All Children Thrive – A Client Closeup

All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
Terms of Service: What is a Media Plan?

Terms of Service: What is a Media Plan?

After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed.  It seems self-explanatory, but in college, a whole class was dedicated to...
7 Deadly Sins of Media Relations

7 Deadly Sins of Media Relations

Media relations can be so fun and rewarding, and also daunting. To gain successful buzz, you have to avoid the pitfalls–the seven deadly sins of media relations. Have you ever sent out a press release promoting an exciting and important event with high hopes of...