by Leslie Smith | Dec 16, 2025 | Cause Marketing, Podcast, Uncategorized
Cause marketing is one of the easiest public relations campaigns you can implement. It’s easiest when it comes from eh heart. Authentic concern and dedication to move the needle on a cause that needs attention and help will not only drive you to success, it will...
by Leslie Smith | Apr 17, 2025 | public relations, public relations consultant
Earlier this year I had a conversation with someone who said that public relations is to convince, corrupt, or confuse. OMG! That’s a pretty jaded way to look at public relations. He made it clear that PR needs some PR–it’s in a crisis, at least in...
by Leslie Smith | Feb 24, 2025 | marketing, marketing messages, marketing mix, Media Relations
I had the pleasure recently to appear on Digital Trailblazer to explain how all tactics are important to success. You can sit back and hear the interview by clicking below for the YouTube stream. Please leave a like to maximize the reach of this video. It’s also...
by Leslie Smith | Dec 7, 2022 | Media Relations, VLOG
As you might know, I always encourage my clients to issue press releases about the newsworthy things they are doing. If they can hire me to handle their media relations, that’s all the better, but sometimes they need to do it on their own. Since the rise of...
by Leslie Smith | Sep 12, 2021 | Client Focus
All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
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