by Leslie Smith | Dec 7, 2022 | Media Relations, VLOG
As you might know, I always encourage my clients to issue press releases about the newsworthy things they are doing. If they can hire me to handle their media relations, that’s all the better, but sometimes they need to do it on their own. Since the rise of...
by Leslie Smith | Sep 12, 2021 | Client Focus
All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
by Leslie Smith | May 3, 2021 | Media Plan
After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed. It seems self-explanatory, but in college, a whole class was dedicated to...
by Leslie Smith | Jun 15, 2020 | marketing, public relations
Happy Anniversary! This might actually be the best way to enact a full-court press on your promotional activities with the goal to increase awareness. I would encourage you to capitalize on your longevity and create tangible objectives that will set your intended...
by Leslie Smith | Aug 30, 2018 | public relations
Media relations can be so fun and rewarding, and also daunting. To gain successful buzz, you have to avoid the pitfalls–the seven deadly sins of media relations. Have you ever sent out a press release promoting an exciting and important event with high hopes of...
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