by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | May 3, 2021 | Media Plan
After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed. It seems self-explanatory, but in college, a whole class was dedicated to...
by Leslie Smith | Apr 26, 2021 | marketing plan, Terms of Service
Lately, I’m hearing my prospects describe the components of a marketing plan as equivalent to what I would call a media plan or more simply a social media calendar. Granted, I know in many free business plan templates found on the Internet, that’s how a marketing plan...
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