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Small Business Saturday With a Cause

Small Business Saturday With a Cause

by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business

I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
In the Community and Of the Community

In the Community and Of the Community

by Leslie Smith | Nov 9, 2022 | community relations, VLOG

A Conversation Between Leslie A.M. Smith and Dan Lipton I’m back with a new vlog episode! This month I had the chance to talk to Dan Lipton, owner of Beach Cities Media and publisher of TRAVELHOST Beach Cities.  We are both active members of the Long Beach Area...
The 5 Foundational Marketing Components You Must Have

The 5 Foundational Marketing Components You Must Have

by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix

A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
Changes at Instagram – My Firsthand Experience

Changes at Instagram – My Firsthand Experience

by Leslie Smith | Oct 12, 2022 | social media platform

When I first posted the free download for the Content Generator and Planning Tool, I created a post in the META planner to go on Facebook and Instagram. I like this option because I can do it from my computer and plan ahead when the posts will hit. It also gives some...
Is It Your Product or Your Pitch That’s Creating A Problem?

Is It Your Product or Your Pitch That’s Creating A Problem?

by Leslie Smith | Oct 5, 2022 | Sales

I receive many email offers for services to help me make my business better. If it looks like it’s from a real person who found me in a Chamber of Commerce directory or met me at a networking meeting. I try to respond even if I don’t want the services, even...
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