by Leslie Smith | Sep 19, 2022 | objectives
“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
by Leslie Smith | Jul 25, 2022 | branding
I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients. You...
by Leslie Smith | Apr 4, 2022 | promotion
I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them. I had...
by Leslie Smith | Apr 4, 2022 | VLOG
In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
by Leslie Smith | Mar 7, 2022 | marketing resource
Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...
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