How Do you Measure Success?

How Do you Measure Success?

“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
Your Brand In Living Color

Your Brand In Living Color

I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients.  You...
Little Promotion and Great Results

Little Promotion and Great Results

I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them.  I had...
Photography: More Than a Thousand Words

Photography: More Than a Thousand Words

In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
Video! Are You Ready For Your Closeup?

Video! Are You Ready For Your Closeup?

Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...