by Leslie Smith | Mar 30, 2025 | Terms of Service
Omnichannel refers to using multiple channels to reach customers and give them an equivalent buying experience no matter which channel they choose. I first learned about it years ago working on a retail tech project. Offering your product through multiple channels to...
by Leslie Smith | Mar 7, 2022 | marketing resource
Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...
by Leslie Smith | Jul 25, 2020 | evaluation, marketing, public relations, Uncategorized
Evaluation is an important part of your marketing strategy and yet it is a low priority for most small businesses and nonprofits. I know ‘Eval’ is close to ‘Evil,’ but you have to do it before you move on to the next thing on the to-do list and...
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