by Leslie Smith | May 21, 2025 | Project Management, team building
This last weekend, my family celebrated my youngest daughter Jenna as she graduated from college. She finished in December, and as she continues to search through the want ads (my Gen X term, not her Gen Z words), it is indeed a new beginning for her. I’m...
by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | Apr 26, 2021 | marketing plan, Terms of Service
Lately, I’m hearing my prospects describe the components of a marketing plan as equivalent to what I would call a media plan or more simply a social media calendar. Granted, I know in many free business plan templates found on the Internet, that’s how a marketing plan...
by Leslie Smith | Apr 17, 2021 | marketing, marketing plan
Was COVID-19 a PLANdemic To Your Org? As we emerge from the pandemic, not only has the landscape changed, but so has our lens. We learned new things and had to adjust to numerous changes, especially when plans did not have built-in agility. From a business management...
by Leslie Smith | Aug 9, 2018 | marketing plan
Nonprofit Marketing is Largely Assigned to Novices Unlike for-profit businesses, nonprofit marketing is often an afterthought. Many nonprofit organizations assign marketing and promotion to the person who has one extra hour per week in their schedule. I wish I was...
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