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Is Your Media Plan Overly Ambitious?

Is Your Media Plan Overly Ambitious?

by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform

Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
Terms of Service: What IS a Marketing Plan?

Terms of Service: What IS a Marketing Plan?

by Leslie Smith | Apr 26, 2021 | marketing plan, Terms of Service

Lately, I’m hearing my prospects describe the components of a marketing plan as equivalent to what I would call a media plan or more simply a social media calendar. Granted, I know in many free business plan templates found on the Internet, that’s how a marketing plan...
Built-in Agility For Effective Marketing Plans

Built-in Agility For Effective Marketing Plans

by Leslie Smith | Apr 17, 2021 | marketing, marketing plan

Was COVID-19 a PLANdemic To Your Org? As we emerge from the pandemic, not only has the landscape changed, but so has our lens. We learned new things and had to adjust to numerous changes, especially when plans did not have built-in agility. From a business management...
6 Weeks To Create Your Nonprofit Marketing Plan

6 Weeks To Create Your Nonprofit Marketing Plan

by Leslie Smith | Aug 9, 2018 | marketing plan

Nonprofit Marketing is Largely Assigned to Novices Unlike for-profit businesses, nonprofit marketing is often an afterthought. Many nonprofit organizations assign marketing and promotion to the person who has one extra hour per week in their schedule. I wish I was...
Community Relations–An Important Part of Any Campaign

Community Relations–An Important Part of Any Campaign

by Leslie Smith | Dec 14, 2016 | community relations, marketing, public relations

In the realm of public relations, my specialty is community relations. That is puzzling to some people because it sounds so generic, like a synonym of public relations. It’s not, of course, it’s actually very specific and is why I am often recruited to work on much...

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