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Built-in Agility For Effective Marketing Plans

Built-in Agility For Effective Marketing Plans

by Leslie Smith | Apr 17, 2021 | marketing, marketing plan

Was COVID-19 a PLANdemic To Your Org? As we emerge from the pandemic, not only has the landscape changed, but so has our lens. We learned new things and had to adjust to numerous changes, especially when plans did not have built-in agility. From a business management...
Let’s Be Objective When We Increase Awareness

Let’s Be Objective When We Increase Awareness

by Leslie Smith | May 11, 2020 | marketing, public relations

If you think all you have to state as a marketing objective is to increase awareness, guess again! Back in the 1990s there was a sweet white-haired woman with cat-eye glasses and floral dresses who attended the weekly Long Beach Area Chamber of Commerce networking...

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