The Third P = PLACE

The Third P = PLACE

The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...
The Second P = Price

The Second P = Price

Price will dictate the tone and delivery of your brand. Revisiting the Four Ps of the Marketing Mix, the second P is Price.  Price is a large determining factor in your brand strategy. Are you an elite brand or bargain basement? Maybe you are somewhere...
Terms of Service: The 4 Ps of the Marketing Mix

Terms of Service: The 4 Ps of the Marketing Mix

The 4 Ps comprise what’s known as the marketing mix. These components are the building blocks of marketing. They are PRODUCT, PRICE, PLACE, and PROMOTION. One of the easiest examples of how these work together is in real estate sales. When a real estate agent signs...

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