by Leslie Smith | Apr 4, 2022 | promotion
I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them. I had...
by Leslie Smith | Apr 4, 2022 | VLOG
In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
by Leslie Smith | Mar 22, 2022 | branding
Is your brand Google? Is it AOL? If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
by Leslie Smith | Mar 7, 2022 | marketing resource
Are you aware that over 81% of all people prefer to watch a video rather than read content? Source: Cisco That number continues to grow. Video is a tool that helps you reach multiple objectives at once. Video deepens your customers’ understanding of what you...
by Leslie Smith | Feb 7, 2022 | content development
Have you made a typo? Of course, you have. Those evil little things! They happen. They seem to appear spontaneously on the page the moment you believe you corrected everything. These days we create so much content on a regular basis that we increase our chances...
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