by Leslie Smith | Sep 19, 2022 | objectives
“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
by Leslie Smith | Aug 30, 2022 | Content Marketing, promotion
Earlier this year I was reminiscing about old car crushes with a friend. You know what I mean, the car that looks like it would be great to have and drive, but it probably will never end up in your driveway. Back in the day when my minivan was scattered with...
by Leslie Smith | Aug 23, 2022 | public relations, public relations consultant
Admittedly, I mostly coordinate “Happy PR.” I’ve helped some crisis teams but that’s not my main service, nor my absolute favorite thing to do. I LOVE helping people with Community Relations. Participating or hosting events, coordinating activities with schoolchildren...
by Leslie Smith | Apr 4, 2022 | promotion
I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them. I had...
by Leslie Smith | Apr 4, 2022 | VLOG
In this month’s vlog episode, I interview Cielo Roth, owner of Cielo Roth Photography. We discuss valuable tips and insights into your photos and what they communicate. Can they stand alone or do they need some well-written copy? Shoot What? Cielo provides some...
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