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Capitalizing on an Anniversary – Increase Awareness Part 2

Capitalizing on an Anniversary – Increase Awareness Part 2

by Leslie Smith | Jun 15, 2020 | marketing, public relations

Happy Anniversary! This might actually be the best way to enact a full-court press on your promotional activities with the goal to increase awareness. I would encourage you to capitalize on your longevity and create tangible objectives that will set your intended...
Let’s Be Objective When We Increase Awareness

Let’s Be Objective When We Increase Awareness

by Leslie Smith | May 11, 2020 | marketing, public relations

If you think all you have to state as a marketing objective is to increase awareness, guess again! Back in the 1990s there was a sweet white-haired woman with cat-eye glasses and floral dresses who attended the weekly Long Beach Area Chamber of Commerce networking...

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