by Leslie Smith | Apr 17, 2021 | marketing, marketing plan
Was COVID-19 a PLANdemic To Your Org? As we emerge from the pandemic, not only has the landscape changed, but so has our lens. We learned new things and had to adjust to numerous changes, especially when plans did not have built-in agility. From a business management...
by Leslie Smith | Jul 27, 2020 | marketing, stay at home mom
A fire sale is what retailers would offer after a literal fire damaged their inventory. They’d sell whatever they could deeply discounted and trash the rest. The term is also used during any sale that will help a business avoid complete destruction. Even though it’s a...
by Leslie Smith | Jul 15, 2020 | contest, marketing, public relations, Uncategorized
We were all ready to get back to normal! Unfortunately, the COVID-19 virus is still active and dangerous. Back inside we go! But you still need to promote your business during COVID-19. What’s different now in July compared to March when we first shutdown is the...
by Leslie Smith | Jun 1, 2020 | business, Uncategorized
As we re-set and recalibrate, watch your vertical clearance. I’m all for a full plate—literally and metaphorically. The problem for many of us is that once the plate is full, we start loading it up vertically. As it gets taller and taller, it is harder to manage, like...
by Leslie Smith | Apr 22, 2020 | Uncategorized
If you’re like me, when COVID-19 first hit pandemic proportions and we were instructed to stay home and stay away, I started receiving emails from businesses whose cookies I had removed from my computer last century. Some of whom I had the vaguest memory of ordering a...
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