Read Your Copy Like Your Customer

Read Your Copy Like Your Customer

The first activity I conduct with a marketing plan customer is a communications audit, What promotional assets do they have? Is the look and messaging consistent? Are the colors and layout appealing? And finally, will the customer be intrigued by the copy and call to...
The Importance of Writing Clear Instructions

The Importance of Writing Clear Instructions

How To Make Your Husband a Sandwich – The Magic Cookbook “What does that mean?” That is not a question you want to ask yourself when reading how-to instructions. The importance of writing clear instructions cannot be undervalued. Yet, I find I am asking that all...
3 Tips for Writing Instructions

3 Tips for Writing Instructions

… or should it be “3 Tips for Instruction Writing”? What I mean is, be careful when you are writing a document explaining how to do something. If you want to avoid additional interactions with people to address the holes in your instructions and clarify...

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