by Leslie Smith | Feb 3, 2025 | Terms of Service
CTA – is simply your Call To Action. You need a call to action whenever you post content. It can be as simple as like, share, read, visit, respond, save the date. Ultimately you want to lead people to call, buy, reserve, commit, refer. Conduct a Communications...
by Leslie Smith | Apr 18, 2023 | messaging
The first activity I conduct with a marketing plan customer is a communications audit, What promotional assets do they have? Is the look and messaging consistent? Are the colors and layout appealing? And finally, will the customer be intrigued by the copy and call to...
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