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Word-of-Mouth Marketing: The Personal Touch is Still Necessary

Word-of-Mouth Marketing: The Personal Touch is Still Necessary

by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources

What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...

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