by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies
Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
by Leslie Smith | Sep 17, 2014 | acronyms, changing your name, marketing, name change, names, nonprofits
Every so often I meet a person who works for a company or nonprofit that has an acronym for a name. Too often when I ask what the acronym stands for they answer, “It doesn’t mean anything.” They might add, “it used to, but we moved away from that.” There’s a better...
Recent Comments