by Leslie Smith | May 25, 2026 | branding
A recent experience with a company’s new product was complete disorienting. Truly, if the experience was a book, I would have been glancing at the cover more than once and turning back pages, chapters even, to figure out how I had the story so wrong. I’ll...
by Leslie Smith | Mar 16, 2026 | AI, branding, marketing
… and what it means for your brand Branding is so much more than picking the right colors or a fancy logo. Branding is about many things, including “category authority.” If you don’t define your category, the world (and the algorithms) will do it for you. The...
by Leslie Smith | Feb 24, 2025 | marketing, marketing messages, marketing mix, Media Relations
I had the pleasure recently to appear on Digital Trailblazer to explain how all tactics are important to success. You can sit back and hear the interview by clicking below for the YouTube stream. Please leave a like to maximize the reach of this video. It’s also...
by Leslie Smith | Nov 22, 2024 | Shop small, Shop Small Saturday, small business
I’ve written other posts about Small Business Saturday and other special November Promo Days, and I don’t want to re-tread the same ideas. If you missed them, I have listed them below, but keep reading because there are some other things you need to think...
by Leslie Smith | Jun 4, 2024 | branding, Copywriting, tagline
Are you the first, the largest, or the only one doing what you do? Creating a winning tagline not only clarifies what you do and how you are different from others, it positions you in the marketplace and claims a space that is yours alone … or is at least...
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