Whose Brand Are You Promoting?

Whose Brand Are You Promoting?

  Is your brand Google? Is it AOL?  If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
Focus: Vision and Mission Statements

Focus: Vision and Mission Statements

  Outstanding people have one thing in common: An absolute sense of mission. – Zig Ziglar What’s your purpose? Many small businesses rush right into the doing when they start a business. They know what they do well and have an idea of who they serve and...
Ready to Order?

Ready to Order?

Plot your order carefully. Consider what needs to come first in your workflow sequence, and even before that. When you are plotting the tactics to meet your marketing objectives, there is usually a necessary sequence or order. Schedule your tactics in an order that...
Show, Don’t Tell

Show, Don’t Tell

“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...