Are You in a Promotional Rut? 

Are You in a Promotional Rut? 

Earlier this year I was reminiscing about old car crushes with a friend. You know what I mean, the car that looks like it would be great to have and drive, but it probably will never end up in your driveway.  Back in the day when my minivan was scattered with...
Whose Brand Are You Promoting?

Whose Brand Are You Promoting?

  Is your brand Google? Is it AOL?  If you are serious about promoting your business, you need to have some semblance of a consistent branding plan. It starts with your own domain, your website. Preferably your URL is your company name, but perhaps you...
Focus: Vision and Mission Statements

Focus: Vision and Mission Statements

  Outstanding people have one thing in common: An absolute sense of mission. – Zig Ziglar What’s your purpose? Many small businesses rush right into the doing when they start a business. They know what they do well and have an idea of who they serve and...
Ready to Order?

Ready to Order?

Plot your order carefully. Consider what needs to come first in your workflow sequence, and even before that. When you are plotting the tactics to meet your marketing objectives, there is usually a necessary sequence or order. Schedule your tactics in an order that...
Show, Don’t Tell

Show, Don’t Tell

“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...