by Leslie Smith | Jul 25, 2022 | branding
I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients. You...
by Leslie Smith | Mar 4, 2022 | marketing plan
Outstanding people have one thing in common: An absolute sense of mission. – Zig Ziglar What’s your purpose? Many small businesses rush right into the doing when they start a business. They know what they do well and have an idea of who they serve and...
by Leslie Smith | Aug 16, 2021 | branding, Low-Cost Tips
Zhuzh—I love that word! It means liven it up or make it more attractive. How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...
by Leslie Smith | Mar 12, 2015 | branding, marketing, public relations, social media
As you are branding yourself through social media channels you have probably noticed that you are creating a persona for your brand. The words you use, the attitude you take, the kinds of things you retweet, favorite or like all help form your persona that is an...
by Leslie Smith | Sep 17, 2014 | acronyms, changing your name, marketing, name change, names, nonprofits
Every so often I meet a person who works for a company or nonprofit that has an acronym for a name. Too often when I ask what the acronym stands for they answer, “It doesn’t mean anything.” They might add, “it used to, but we moved away from that.” There’s a better...
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