Your Brand In Living Color

Your Brand In Living Color

I was teaching a class last week and someone asked about the importance of color in your branding. Choosing appropriate colors for your logo and all of your materials is extremely important! Color is the first impression you give to your potential clients.  You...
Focus: Vision and Mission Statements

Focus: Vision and Mission Statements

  Outstanding people have one thing in common: An absolute sense of mission. – Zig Ziglar What’s your purpose? Many small businesses rush right into the doing when they start a business. They know what they do well and have an idea of who they serve and...
Do You Need to Zhuzh Your Brand?

Do You Need to Zhuzh Your Brand?

Zhuzh—I love that word! It means liven it up or make it more attractive.  How long has it been since you updated your branding? Sometimes your branding needs a little freshening that doesn’t have to be drastically different from the existing look, feel, and...

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