All Children Thrive – A Client Closeup

All Children Thrive – A Client Closeup

All Children Thrive Special Project: Child Abuse Prevention Campaign All Children Thrive is a collaborative that hired me as a facilitator a few years ago. There was a special need that arose and I had the skills and the time to fulfill this public relations lead for...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
Terms of Service: What is a Media Plan?

Terms of Service: What is a Media Plan?

After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed.  It seems self-explanatory, but in college, a whole class was dedicated to...
Terms of Service: Reach

Terms of Service: Reach

The term REACH refers to the number of people who possibly saw your story, placed ad, or social media post. There’s a bit of extrapolation here to come up with the number and it is based on potential so the number can seem quite large. An ad in a publication’s reach...

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