by Leslie Smith | Jul 13, 2020 | community relations, marketing, Uncategorized
Stakeholder meetings versus focus groups, which to choose? They are both helpful tools for bringing in other opinions, perspectives, and even a dose of creativity that your team was missing. Though people often use these terms interchangeably, they are not the same....
by Leslie Smith | Jun 1, 2020 | business, Uncategorized
As we re-set and recalibrate, watch your vertical clearance. I’m all for a full plate—literally and metaphorically. The problem for many of us is that once the plate is full, we start loading it up vertically. As it gets taller and taller, it is harder to manage, like...
by Leslie Smith | May 26, 2020 | Terms of Service, Uncategorized
The term REACH refers to the number of people who possibly saw your story, placed ad, or social media post. There’s a bit of extrapolation here to come up with the number and it is based on potential so the number can seem quite large. An ad in a publication’s reach...
by Leslie Smith | Apr 22, 2020 | Uncategorized
If you’re like me, when COVID-19 first hit pandemic proportions and we were instructed to stay home and stay away, I started receiving emails from businesses whose cookies I had removed from my computer last century. Some of whom I had the vaguest memory of ordering a...
by Leslie Smith | Jan 4, 2017 | Uncategorized
This past week I have seen numerous posts and articles about how bad 2016 was. I agree that it would have been nice if the most controversial debate was whether females could be Ghostbusters, but 2016 just wasn’t that kind of year. Sure, the loss of so many very...
by Leslie Smith | Jun 27, 2016 | Uncategorized
Sponsored by my favorite loan officer, Dennis C. Smith, who happens to be my husband, this Friday marks the sixth time he is coordinating a flag collection and formal flag retirement ceremony as party of Long Beach Bixby Knolls’s First Friday festivities....
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