“Who Moved My Cheese?” Review

If you haven’t read the short fable “Who Moved My Cheese?” please do. Though Dr. Spencer Johnson first published this in 1998, it is particularly salient right now as society is determined to make 2021 a better year than 2020.  In a Nutshell The short story is...
Addressing a Concern

Addressing a Concern

In a digital climate we rely heavily on URLs and email addresses than on postal codes and street locations. It’s no surprise that many organizations (businesses and nonprofits) have left their street address off their websites completely. I’m going to tell you why, in...
How Did You Hear About Us?

How Did You Hear About Us?

A large part––arguably the most important part––of evaluating your promotional activities is knowing what’s working amid all of your promotional efforts.  The most obvious and easiest way to know is by asking your prospects and new customers how they heard about...

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