by Leslie Smith | Jan 18, 2021 | business, Uncategorized
If you haven’t read the short fable “Who Moved My Cheese?” please do. Though Dr. Spencer Johnson first published this in 1998, it is particularly salient right now as society is determined to make 2021 a better year than 2020. In a Nutshell The short story is...
by Leslie Smith | Dec 3, 2020 | Uncategorized
In a digital climate we rely heavily on URLs and email addresses than on postal codes and street locations. It’s no surprise that many organizations (businesses and nonprofits) have left their street address off their websites completely. I’m going to tell you why, in...
by Leslie Smith | Oct 26, 2020 | evaluation, Uncategorized
A large part––arguably the most important part––of evaluating your promotional activities is knowing what’s working amid all of your promotional efforts. The most obvious and easiest way to know is by asking your prospects and new customers how they heard about...
by Leslie Smith | Aug 10, 2020 | branding, marketing, public relations, Uncategorized
As the US Postal Service finds itself in the news quite often lately, I was pondering the title Postmaster General. What a weird title! Silly, really. When you Google it, the information assures the reader that the postmaster general is the CEO of the USPS. Why...
by Leslie Smith | Jul 25, 2020 | evaluation, marketing, public relations, Uncategorized
Evaluation is an important part of your marketing strategy and yet it is a low priority for most small businesses and nonprofits. I know ‘Eval’ is close to ‘Evil,’ but you have to do it before you move on to the next thing on the to-do list and...
by Leslie Smith | Jul 15, 2020 | contest, marketing, public relations, Uncategorized
We were all ready to get back to normal! Unfortunately, the COVID-19 virus is still active and dangerous. Back inside we go! But you still need to promote your business during COVID-19. What’s different now in July compared to March when we first shutdown is the...
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