by Leslie Smith | Mar 30, 2025 | Terms of Service
Omnichannel refers to using multiple channels to reach customers and give them an equivalent buying experience no matter which channel they choose. I first learned about it years ago working on a retail tech project. Offering your product through multiple channels to...
by Leslie Smith | Feb 3, 2025 | Terms of Service
CTA – is simply your Call To Action. You need a call to action whenever you post content. It can be as simple as like, share, read, visit, respond, save the date. Ultimately you want to lead people to call, buy, reserve, commit, refer. Conduct a Communications...
by Leslie Smith | Apr 16, 2023 | Terms of Service
The word “lingo” refers to a particular language or set of specialized vocabulary, jargon, or expressions that are used by a particular group of people. This term is often used to describe the language or terminology used by people who belong to a certain...
by Leslie Smith | Jun 1, 2021 | Terms of Service
CRM simply stands for Customer Relationship Management. How do you keep track of your customers? There are tremendous programs and platforms out there that allow you to keep track of so many details that if it wasn’t for business, you might be accused of...
by Leslie Smith | Apr 26, 2021 | marketing plan, Terms of Service
Lately, I’m hearing my prospects describe the components of a marketing plan as equivalent to what I would call a media plan or more simply a social media calendar. Granted, I know in many free business plan templates found on the Internet, that’s how a marketing plan...
by Leslie Smith | May 26, 2020 | Terms of Service, Uncategorized
The term REACH refers to the number of people who possibly saw your story, placed ad, or social media post. There’s a bit of extrapolation here to come up with the number and it is based on potential so the number can seem quite large. An ad in a publication’s reach...
Recent Comments