Terms of Service: LINGO

Terms of Service: LINGO

The word “lingo” refers to a particular language or set of specialized vocabulary, jargon, or expressions that are used by a particular group of people. This term is often used to describe the language or terminology used by people who belong to a certain...
Terms of Service: Reach

Terms of Service: Reach

The term REACH refers to the number of people who possibly saw your story, placed ad, or social media post. There’s a bit of extrapolation here to come up with the number and it is based on potential so the number can seem quite large. An ad in a publication’s reach...
Terms of Service: SEO and ROI

Terms of Service: SEO and ROI

SEO: Search Engine Optimization. According to the Google definition, SEO is: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. In plain English—it’s...

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