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The Riches are in the Niches

The Riches are in the Niches

by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience

Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...

What Came First, the Audience or the Product?

by Leslie Smith | Jul 2, 2014 | communicating, promotion, social media, target audience

This isn’t a trick question. It should be easy to answer that the audience (your user) came before your product. This user is your target market and is therefore to whom you are communicating with first and foremost. So how are you delivering your message to them? I...

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