by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform
Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger. A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
by Leslie Smith | Sep 30, 2020 | marketing, social media
Hammer, screwdriver, social media – different tools for different objectives The tactical implementation of promotional tools is definitely the fun part of a marketing plan! It’s no wonder that sometimes the zeal to use those tools elevates the tool above strategies...
by Leslie Smith | Jan 19, 2017 | branding, Long Beach, marketing, public relations, social media
When I first created an account on Twitter most of my docket was freelance writing so I used my name, my byline, as my Twitter handle: @LeslieAMSmith. Using simply your name allows a lot of latitude as far as your brand is concerned. I could post about most any...
by Leslie Smith | Aug 27, 2015 | branding, marketing, public relations, social media
On my recent vacation to tour the Kentucky Bourbon Trail, I learned some surprising things about the business of distilling liquor that started with the regulations that determine legitimate bourbon from whiskey and ended with the steps that made me a brand...
by Leslie Smith | Jul 24, 2015 | marketing, public relations, social media
This is a picture of the side of my house. The most neglected side of our property, for sure. That thing growing maniacally is a tomato plant. One that we did not plant. Upon spotting this unusual growth and learning that we really need to pay more attention to this...
by Leslie Smith | Jul 16, 2015 | marketing, public relations, social media
How do you know whether your promotional efforts are working? Of course, the answer is that you have to measure your success somehow. You have to ask your customers and potential customers. Most importantly, you have to be proactive and put those measurement...
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