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Is Your Media Plan Overly Ambitious?

Is Your Media Plan Overly Ambitious?

by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform

Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
Traditional Media and New Media

Traditional Media and New Media

by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform

Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger.  A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
The Cost of Saving Time & Money

The Cost of Saving Time & Money

by Leslie Smith | Aug 21, 2014 | DIY, indie, Internet, internet ales, self-publishing, social media, social media platform

Because of the Internet, there are a lot of indie options these days for businesses of all types. If you’re an author, you have a much wider array of self-publishing options than just vanity presses of days gone by. If you are a crafter, Etsy gives you a much wider...

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