by Leslie Smith | Nov 15, 2022 | Cause Marketing, Shop Small Saturday, small business
I’ve written a couple of articles on Small Business Saturday the last few years and they are mostly about merchandising and ways to increase your sales. In Don’t Miss Your Big Opportunities in November from last year, I touched on helping nonprofits on this day with a...
by Leslie Smith | Oct 26, 2022 | business, business owners, nonprofit, small business
If you run a start-up, you need to step-up! An Employee Mindset Is Not Enough If you run your own business or founded a nonprofit, you can attest to this fact: you have to think like a boss. You can no longer just show up to work each day and see what happens. You...
by Leslie Smith | Nov 22, 2020 | small business
Shop Small to Make a Big Difference! Independent small businesses remain a vital part of the economy and supporting them this year is more important than ever. American Express celebrates small businesses annually with Small Business Saturday, the day after Black...
by Leslie Smith | Nov 8, 2020 | Shop small, Shop Small Saturday, small business
Spread the word! A true gift of COVID-19 has been that people are realizing how small the world really can be. People are working, learning, and performing remotely and realizing they can be anywhere when they engage, as long as they have a good internet connection....
by Leslie Smith | Nov 26, 2014 | American Express, Back Friday, cash, Downtown, Forbes, Goldman Sachs, have no shame, Long Beach, Pine Ave., Shop small, Shop Small Saturday, shopping, small business
Shop or not to shop, that is the Thanksgiving Day question. ‘Tis the season for shopping and however frivolous that activity is, lately it has attracted advocates on all sides and has drawn a lot of energy. The big question on the Internet is: should we shop on...
by Leslie Smith | Aug 4, 2010 | marketing resource, marketing resources, small business, source
Source and resource, it’s your product. Your product can be a tremendous marketing resource. How can you re-package your product or service to create a fresh story about what you do? You see large products do it all the time. One of my favorite examples of this is...
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