by Leslie Smith | Aug 23, 2022 | public relations, public relations consultant
Admittedly, I mostly coordinate “Happy PR.” I’ve helped some crisis teams but that’s not my main service, nor my absolute favorite thing to do. I LOVE helping people with Community Relations. Participating or hosting events, coordinating activities with schoolchildren...
by Leslie Smith | Nov 1, 2021 | promotion, public relations
“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...
by Leslie Smith | Jun 21, 2021 | advertising, promotion, public relations
Oh to be young! It’s an advantage on video but not for the reason you’re thinking. It’s About Comfort, Not Appearance Gen Z and young millennials grew-up seeing themselves immediately after a pic was clicked on digital camera screens, then on smart phones. Making a...
by Leslie Smith | Jan 5, 2021 | book, marketing, public relations
I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a...
by Leslie Smith | Oct 22, 2020 | community relations, marketing, public relations
It’s breast cancer awareness month. Get a mammogram! Help a patient! Make a donation! If you’ve been reading along on this blog, then you know that I get antsy when “increase awareness” is listed as the goal or the objective. Awareness feeds broader goals and...
by Leslie Smith | Sep 9, 2020 | marketing, public relations
Just – Do – Get – Out of the Way for Better Writing This is not a weird rip-off of Nike’s affirmative tagline, Just Do It! These are the words that haunt my writing making it slag and drag with boring words. Do you have a bad habit in your writing? The same three...
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