by Leslie Smith | Apr 17, 2025 | public relations, public relations consultant
Earlier this year I had a conversation with someone who said that public relations is to convince, corrupt, or confuse. OMG! That’s a pretty jaded way to look at public relations. He made it clear that PR needs some PR–it’s in a crisis, at least in...
by Leslie Smith | Aug 23, 2022 | public relations, public relations consultant
Admittedly, I mostly coordinate “Happy PR.” I’ve helped some crisis teams but that’s not my main service, nor my absolute favorite thing to do. I LOVE helping people with Community Relations. Participating or hosting events, coordinating activities with schoolchildren...
by Leslie Smith | Mar 4, 2015 | community relations, marketing, public relations, public relations consultant, website, website development
The new website is up! The New website is up! I must sound just like a giddy Steve Martin playing Navin R. Johnson in The Jerk excitedly announcing that “The new phonebooks are here! The new phonebooks are here!” Of course, I hope I don’t face...
by Leslie Smith | Oct 1, 2014 | Long Beach, marketing, McCormick L.A., new uses, public relations, public relations consultant, Q-tips, tip jar
… Increase Your Bottom Line You’ve seen it done before: cereal as a snack food, baking soda as an air freshener, and so on. Products get marketed for other uses. It’s a great way to go! You increase your sales, your reach, expand your target market, everybody wins! I...
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