by Leslie Smith | Aug 30, 2022 | Content Marketing, promotion
Earlier this year I was reminiscing about old car crushes with a friend. You know what I mean, the car that looks like it would be great to have and drive, but it probably will never end up in your driveway. Back in the day when my minivan was scattered with...
by Leslie Smith | Apr 4, 2022 | promotion
I participated in the Long Beach Area Chamber of Commerce Small Business Expo last week. It was the first one since the COVID closures. It was wonderful to be with people and talk to them about their marketing and promotional challenges and how I can help them. I had...
by Leslie Smith | Nov 1, 2021 | promotion, public relations
“Show, Don’t Tell” is a common instruction in writing. Show us that your main character is happy, sad, sorry, glum, don’t just tell us. You have probably experienced the difference between show and tell if you’ve ever searched for an image using a...
by Leslie Smith | Jun 21, 2021 | advertising, promotion, public relations
Oh to be young! It’s an advantage on video but not for the reason you’re thinking. It’s About Comfort, Not Appearance Gen Z and young millennials grew-up seeing themselves immediately after a pic was clicked on digital camera screens, then on smart phones. Making a...
by Leslie Smith | Aug 1, 2014 | community relations, contest, external, internal, Julia Child, Orville Wright, paper airplanes, promotion
Every month on my Facebook account I include a listing of interesting national or international days for the month as well as some notable birthdays. These dates, set by someone else (ex. National Banana Split Day – August 25), offer you an easy way to anchor a...
by Leslie Smith | Jul 2, 2014 | communicating, promotion, social media, target audience
This isn’t a trick question. It should be easy to answer that the audience (your user) came before your product. This user is your target market and is therefore to whom you are communicating with first and foremost. So how are you delivering your message to them? I...
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