by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform
Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger. A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies
Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
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