by Leslie Smith | Sep 19, 2022 | objectives
“What gets measured, gets managed,” is a quote often attributed to Peter Drucker, but that’s been refuted and the real author is unknown for sure. I’ve heard the proverb mostly used conversationally when talking about losing weight. When you weigh yourself...
by Leslie Smith | Feb 21, 2021 | objectives
Maximum Occupancy: I always love those signs inside banquet halls that report the maximum occupancy per the fire marshal’s law. I look around the room and compare it to the number. Can we fit more or are we way over already? No, I never was in risk management,...
by Leslie Smith | Feb 5, 2015 | assessment, channels, content development, earned media, marketing plan, message, message-centric, messaging, objectives, owned media, paid media, strategies
Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s...
Recent Comments