by Leslie Smith | Jul 18, 2021 | Media Plan, social media platform
Ambition is an essential force in starting and growing … pretty much anything! Salvador Dali captured it best when he said, “Intelligence without ambition is a bird without wings.” Ambition makes ideas soar and when you add enthusiasm, the results can be...
by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform
Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger. A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
by Leslie Smith | May 3, 2021 | Media Plan
After making the distinction that a marketing plan is more than a media plan, it seems important to explain what a media plan is. It is part of the marketing plan but not all that is needed. It seems self-explanatory, but in college, a whole class was dedicated to...
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