by Leslie Smith | Jun 2, 2021 | earned media, media messages, Media Plan, owned media, paid media, social media, social media platform
Is traditional media just old media? Even if it is, it’s not obsolete and it can shorten the path your prospect has to take to pull the trigger. A friend shared with me a recent post on Nextdoor.com about an airplane ad (banner being pulled by a small aircraft)...
by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points
Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key marketing messages reveal a...
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