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More Than One Way to …

by Leslie Smith | Oct 1, 2014 | Long Beach, marketing, McCormick L.A., new uses, public relations, public relations consultant, Q-tips, tip jar

… Increase Your Bottom Line You’ve seen it done before: cereal as a snack food, baking soda as an air freshener, and so on. Products get marketed for other uses. It’s a great way to go! You increase your sales, your reach, expand your target market, everybody wins! I...

Word Doodles

by Leslie Smith | Sep 23, 2014 | Long Beach, marketing, McCormick L.A., public relations, tools, word, Wordle, writing

Have you ever heard of Wordle.net? It’s a great tool any time you are writing copy and want to make sure that your main thoughts are really what is coming through. When your eyes glaze over from reading it too many times you can’t see straight and...

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