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3 Ways to Gain Your First (or New) Customers

3 Ways to Gain Your First (or New) Customers

by Leslie Smith | Nov 1, 2022 | customers, marketing

The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers.  You want to have...
The 5 Foundational Marketing Components You Must Have

The 5 Foundational Marketing Components You Must Have

by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix

A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
Word-of-Mouth Marketing: The Personal Touch is Still Necessary

Word-of-Mouth Marketing: The Personal Touch is Still Necessary

by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources

What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
Built-in Agility For Effective Marketing Plans

Built-in Agility For Effective Marketing Plans

by Leslie Smith | Apr 17, 2021 | marketing, marketing plan

Was COVID-19 a PLANdemic To Your Org? As we emerge from the pandemic, not only has the landscape changed, but so has our lens. We learned new things and had to adjust to numerous changes, especially when plans did not have built-in agility. From a business management...
The Riches are in the Niches

The Riches are in the Niches

by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience

Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...

“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

by Leslie Smith | Jan 5, 2021 | book, marketing, public relations

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a...
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