by Leslie Smith | Sep 28, 2026 | marketing, public relations
A guide to what to call your next endeavor or movement or program … Categorizing the mission or offerings of your business or nonprofit with a distinct term immediately casts a certain perception. These words mean specific things out in the marketplace and your...
by Leslie Smith | Mar 16, 2026 | AI, branding, marketing
… and what it means for your brand Branding is so much more than picking the right colors or a fancy logo. Branding is about many things, including “category authority.” If you don’t define your category, the world (and the algorithms) will do it for you. The...
by Leslie Smith | Feb 24, 2025 | marketing, marketing messages, marketing mix, Media Relations
I had the pleasure recently to appear on Digital Trailblazer to explain how all tactics are important to success. You can sit back and hear the interview by clicking below for the YouTube stream. Please leave a like to maximize the reach of this video. It’s also...
by Leslie Smith | Oct 14, 2024 | audiences, marketing
You’ve likely integrated a diversity, equity, inclusion program or awareness training over the past few years. Maybe even added some brand guidelines to make sure the verbiage you use is inclusive and photos you use in your promotions reflect a diverse audience. But,...
by Leslie Smith | Apr 11, 2023 | marketing, marketing mix
If you’ve spent five minutes with me talking about marketing, you’ll know that I use the 4P model of marketing (product, price, place, promotion). It’s what I learned in college and it has never failed me as the basis for marketing plans and helping small...
by Leslie Smith | Nov 1, 2022 | customers, marketing
The vast majority of businesses gain their customers through repeat business and referrals from happy clients. If you’re a new business, you are wondering how you get repeat and referral customers before you have your first customers. You want to have...
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