by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources
What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
by Leslie Smith | Jul 5, 2021 | marketing resources, tools
Your tools might be too big. Turns out, bigger tools might cause bigger problems. You don’t use a sledge hammer when a tack hammer will do. We tend to want the biggest tools and apps with robust capabilities. The “Get a Bigger Hammer” philosophy doesn’t...
by Leslie Smith | Aug 4, 2010 | marketing resource, marketing resources, small business, source
Source and resource, it’s your product. Your product can be a tremendous marketing resource. How can you re-package your product or service to create a fresh story about what you do? You see large products do it all the time. One of my favorite examples of this is...
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