The 5th P – People

The 5th P – People

If you’ve spent five minutes with me talking about marketing, you’ll know that I use the 4P model of marketing (product, price, place, promotion). It’s what I learned in college and it has never failed me as the basis for marketing plans and helping small...
The Fourth P = PROMOTION

The Fourth P = PROMOTION

I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time.  If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
The Third P = PLACE

The Third P = PLACE

The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...
The Second P = Price

The Second P = Price

Price will dictate the tone and delivery of your brand. Revisiting the Four Ps of the Marketing Mix, the second P is Price.  Price is a large determining factor in your brand strategy. Are you an elite brand or bargain basement? Maybe you are somewhere...
The First P = PRODUCT

The First P = PRODUCT

For nonprofits, your product is a service in the form of a program, education, or other resources. The first P of the marketing mix is PRODUCT, regardless if you produce widgets or offer a service. This confuses people often, especially nonprofit marketers. “We don’t...

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