by Leslie Smith | Feb 24, 2025 | marketing, marketing messages, marketing mix, Media Relations
I had the pleasure recently to appear on Digital Trailblazer to explain how all tactics are important to success. You can sit back and hear the interview by clicking below for the YouTube stream. Please leave a like to maximize the reach of this video. It’s also...
by Leslie Smith | Apr 11, 2023 | marketing, marketing mix
If you’ve spent five minutes with me talking about marketing, you’ll know that I use the 4P model of marketing (product, price, place, promotion). It’s what I learned in college and it has never failed me as the basis for marketing plans and helping small...
by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix
A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
by Leslie Smith | Aug 11, 2021 | marketing mix
I know what you’re thinking, it’s taken me a long time to finally write about the Fourth P in the marketing mix! Well, not really because I write about PROMOTION all the time. If you need to go back, here are the links to the first 3 Ps of the Marketing Mix. ...
by Leslie Smith | Jun 2, 2021 | marketing mix
The third P of the marketing mix is PLACE. The first two are PRODUCT and PRICE. The fourth is PROMOTION and I talk about that all the time! PLACE Where in the world are you? Place is multi-dimensional when it comes to marketing. It’s the dot on the map and expands all...
by Leslie Smith | Mar 21, 2021 | marketing mix
Price will dictate the tone and delivery of your brand. Revisiting the Four Ps of the Marketing Mix, the second P is Price. Price is a large determining factor in your brand strategy. Are you an elite brand or bargain basement? Maybe you are somewhere...
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