


Word-of-Mouth Marketing: The Personal Touch is Still Necessary
by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources
What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
When Your Marketing Budget is Zero
by Leslie Smith | Nov 19, 2013 | inexpensive, key marketing messages, low budget marketing, marketing messages, tagline

Key Marketing Messages
by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points
Describe Your Personality Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key...
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