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The 5 Foundational Marketing Components You Must Have

The 5 Foundational Marketing Components You Must Have

by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix

A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
Word-of-Mouth Marketing: The Personal Touch is Still Necessary

Word-of-Mouth Marketing: The Personal Touch is Still Necessary

by Leslie Smith | Jul 5, 2021 | marketing, marketing messages, marketing resources

What’s the Buzz All About? “Tell a friend!” My earliest memory of a word-of-mouth marketing (WOMM) campaign was for Alpha Beta grocery stores in 1977. It featured Alan Hamel, the chain’s spokesperson, inviting TV viewers to talk about the grocery store to their...
When Your Marketing Budget is Zero

When Your Marketing Budget is Zero

by Leslie Smith | Nov 19, 2013 | inexpensive, key marketing messages, low budget marketing, marketing messages, tagline

Key Marketing Messages

Key Marketing Messages

by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points

Describe Your Personality Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key...

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