by Leslie Smith | Jan 19, 2017 | branding, Long Beach, marketing, public relations, social media
When I first created an account on Twitter most of my docket was freelance writing so I used my name, my byline, as my Twitter handle: @LeslieAMSmith. Using simply your name allows a lot of latitude as far as your brand is concerned. I could post about most any...
by Leslie Smith | Nov 26, 2014 | American Express, Back Friday, cash, Downtown, Forbes, Goldman Sachs, have no shame, Long Beach, Pine Ave., Shop small, Shop Small Saturday, shopping, small business
Shop or not to shop, that is the Thanksgiving Day question. ‘Tis the season for shopping and however frivolous that activity is, lately it has attracted advocates on all sides and has drawn a lot of energy. The big question on the Internet is: should we shop on...
by Leslie Smith | Oct 1, 2014 | Long Beach, marketing, McCormick L.A., new uses, public relations, public relations consultant, Q-tips, tip jar
… Increase Your Bottom Line You’ve seen it done before: cereal as a snack food, baking soda as an air freshener, and so on. Products get marketed for other uses. It’s a great way to go! You increase your sales, your reach, expand your target market, everybody wins! I...
by Leslie Smith | Sep 23, 2014 | Long Beach, marketing, McCormick L.A., public relations, tools, word, Wordle, writing
Have you ever heard of Wordle.net? It’s a great tool any time you are writing copy and want to make sure that your main thoughts are really what is coming through. When your eyes glaze over from reading it too many times you can’t see straight and...
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