The Riches are in the Niches
by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audienceWinning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...
When Your Marketing Budget is Zero
by Leslie Smith | Nov 19, 2013 | inexpensive, key marketing messages, low budget marketing, marketing messages, tagline
Key Marketing Messages
by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking pointsDescribe Your Personality Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key...