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The 5 Foundational Marketing Components You Must Have

The 5 Foundational Marketing Components You Must Have

by Leslie Smith | Oct 18, 2022 | key marketing messages, marketing, marketing messages, marketing mix

A Marketing Checklist Whether you’ve been in business for a few days or for a few years (or many), you might feel like your promotional efforts are on shaky ground or you’re just getting lucky without knowing for sure why things are working. You are not alone! This is...
The Riches are in the Niches

The Riches are in the Niches

by Leslie Smith | Apr 5, 2021 | audiences, key marketing messages, marketing, target audience

Winning marketing strategies are clear and simple because the riches are in the niches! I was recently watching a Netflix show (2018) on how to renovate and decorate your AirBnB property for maximum rental fees called “Stay Here.” It stars Genevieve Gorder, from...
When Your Marketing Budget is Zero

When Your Marketing Budget is Zero

by Leslie Smith | Nov 19, 2013 | inexpensive, key marketing messages, low budget marketing, marketing messages, tagline

Key Marketing Messages

Key Marketing Messages

by Leslie Smith | Jan 30, 2013 | Apple, Best Buy, BMW, core values, In-n-out, key marketing messages, Kia, marketing, marketing messages, McDonald's, media messages, talking points

Describe Your Personality Often when I talk to clients or teach classes for the Long Beach Nonprofit Partnership, I refer to “key marketing messages.” I start by asking them what their key marketing messages are without telling me their product. Clearly defined key...

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