• Home
  • About
    • About
    • Bio
    • Clients
  • Public Relations
  • Marketing
  • Classes/Workshops
  • Facilitation
  • Books & Resources
  • Testimonials
  • Blog
  • Contact

Saving the World as a Marketing Technique

by Leslie Smith | Aug 24, 2011 | Johnny Rebs, marketing, Martha Alderson, social responsibility, TOMS

For poor children. For cancer research. To save the rainforest. For more sales!Is “social responsibility” a “marketing angle”? The answer is yes, and sometimes more than that. I have used social-conscious appeals for my own clients and they have worked great. Lately,...

Recent Posts

  • Little Promotion and Great Results
  • Photography: More Than a Thousand Words
  • Whose Brand Are You Promoting?
  • Video! Are You Ready For Your Closeup?
  • Focus: Vision and Mission Statements

Recent Comments

  • anita goff on Fundraising-It’s All About Relationships
  • nate on Mindset – Video Conversation
  • Leslie Smith on All Children Thrive – A Client Closeup
  • Hilda Sramek on The E Myth By Michael E. Gerber
  • Hilda Sramek on The E Myth By Michael E. Gerber
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
© Copyright 2022 Leslie A.M. Smith. All rights reserved.